Hi, I’m Latika. A quiet creator, an observer, and a lifelong lover of beautiful things with meaning.
Over the years, I’ve worked across fashion, design, and retail, building brands, decoding consumer behaviour, and crafting collections that resonate with people. But somewhere between the meetings, mood boards, and Monday blues, I found myself craving something more honest. Something less polished and more personal.
That’s how House of Kefi began.
Born from my passion for art, storytelling, and mental wellness, Kefi is my way of creating products that don’t just exist, but mean something. From journals that hold your most unfiltered thoughts to artwork that adds soul to your space, from t-shirts that wear your mood to notebooks that help you make sense of it all. Everything here is designed to feel like a little emotional exhale.
It’s where design meets feeling, sometimes witty, sometimes soft, always real.
Whether you're here to gift, reflect, scribble, or simply feel a little more seen, I hope House of Kefi becomes a small but joyful part of your every day.
Thanks for being here.
It means more than you know.
Latika
Founder, House of Kefi